Embedded Files
Jalan Duta
Set along the NKVE Highway, this giant gantry billboard addresses vehicles travelling from Jalan Duta toward Kuala Lumpur and Damansara. The NKVE functions as a key urban expressway linking northern entry points to the city’s business districts and surrounding townships, supporting regular commuter and through traffic. The site records an estimated traffic volume of approximately 4 million vehicles per month, reflecting consistent usage of this corridor.
The installation comprises a static, double-sided billboard with a panel size of 30ft (H) x 130ft (W). Spanning across the highway, the gantry format allows messaging to be viewed across multiple traffic lanes as vehicles approach and pass beneath the structure. As a static display, the panel provides continuous message presence throughout the campaign period, following traditional billboard advertising practices commonly used on Kuala Lumpur highways.
Within the landscape of Kuala Lumpur Out-of-Home Marketing, this gantry represents a large-format placement integrated into a major city-bound route. Its position along the NKVE places it within a daily travel environment connecting residential areas, commercial hubs, and central Kuala Lumpur, supporting consistent roadside visibility along one of the city’s established expressway corridors.
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