The LED screen at Jalan Bukit Bintang (Yayasan Selangor Building) measures approximately 80 feet in width and 105 feet in height, with a display resolution of 2,400 by 3,136 pixels. It supports standard video formats including AVI, MP4, and WMV. Content is screened for 18 hours daily, with an estimated loop cycle of 2.5 minutes. The screen can accommodate up to 10 advertisers per cycle, providing scheduled visibility in a high-traffic urban environment.
Located along one of the busiest stretches of Bukit Bintang, the digital screen at Jalan Bukit Bintang (Yayasan Selangor Building) is positioned prominently, facing the flow of traffic toward Jalan Pudu and Jalan Sultan Ismail. This area is recognised as one of Kuala Lumpur’s core commercial and entertainment zones, with a concentration of shopping malls such as Pavilion KL, Fahrenheit 88, and Lot 10, alongside numerous hotels, restaurants, and lifestyle outlets. The Bukit Bintang MRT station is within walking distance, further contributing to the steady movement of pedestrians and commuters throughout the day. The screen’s placement at a key junction provides high exposure to both foot traffic and passing vehicles, capturing the attention of those navigating this highly frequented part of the city.
The screen is situated within a dense urban landscape that remains active from morning into late evening, supported by the continuous flow of locals, tourists, and business visitors. Its position on a visible building façade ensures consistent visibility from multiple approach points and surrounding walkways. Given the variety of commercial activity in the vicinity, this site forms part of the regular routine for many city-goers, whether shopping, commuting, or staying in the area. The combination of accessible public transit, walkable surroundings, and active street-level engagement makes this location a practical and strategic choice for advertisers looking to reach diverse audiences in one of Kuala Lumpur’s most dynamic districts.