The LED screen measures 30ft (H) x 20ft (W) with a resolution of 960px (H) x 672px (W), compatible with MPEG4, AVI, JPEG, and PNG formats. It operates daily from 7:00 AM to 11:00 PM, showing each advertisement for 15 seconds across 10 slots per loop, with a total loop duration of 2.5 minutes (150 seconds). The display completes 20 loops per hour, providing roughly 432 exposures per day and allowing multiple advertisers to schedule content in a structured rotation.
Positioned at the cross-junction of Jalan Damai and Jalan Tuaran, the screen faces traffic moving toward KK downtown and Likas, offering visibility along both main routes. Its location at a busy intersection allows motorists to view the content from several lanes, ensuring steady exposure throughout the day.
Situated within an active urban area, the screen is visible to commuters, pedestrians, and nearby commercial activity. Its dimensions, placement, and operating schedule make it a reliable option for advertisers seeking consistent digital presence along a key corridor in Kota Kinabalu, as part of the Sabah LED Billboard Advertising network.