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Sarawak
The LED screen at the Urban Transformation Centre (UTC) Sibu building, near Sibu Central Market, measures 13ft (H) x 20ft (W) with a resolution of 1,152px (H) x 1,680px (W). It supports content in MPEG4, AVI, JPEG, and PNG formats and operates daily from 7:00 AM to 11:00 PM. Advertisements run for 15 seconds across 10 slots per loop, with each loop lasting 2.5 minutes (150 seconds) and repeated 20 times per hour, resulting in approximately 432 exposures per day and allowing multiple advertisers to schedule content in an organized rotation.
Positioned near Sibu Central Market, the screen faces both vehicular and pedestrian traffic in a central commercial area, providing visibility along main streets and access points. Its location in a busy urban zone allows the content to be seen from different directions and lanes, ensuring consistent exposure during operational hours.
Situated in a central and active part of Sibu, the screen reaches daily commuters, shoppers, and visitors to nearby businesses and facilities. Its size, location, and operational hours offer advertisers a practical opportunity for structured digital display, making it a relevant choice for campaigns within the Sarawak LED Billboard Advertising network.
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