Located along the LDP Highway near Paradigm Mall, facing traffic from Damansara toward Kelana Jaya and the Federal Highway, this LED billboard provides a digital advertising presence along a major Selangor commuter route with an estimated monthly traffic flow of 11 million vehicles. The screen measures 86ft (H) x 47ft (W) with a resolution of 2,640px (H) x 1,440px (W), supporting clear digital content. It operates daily from 7:00 AM to 11:00 PM, with a 15-second loop per advertisement, accommodating up to 10 advertisers and a total of 432 exposures per day. The billboard supports content in WMV, AVI, MP4, and JPEG formats, providing flexibility for creative ad delivery as part of the Selangor LED Billboard Advertising network.
The LED display faces the primary traffic direction, giving motorists a clear view as they approach this segment of the highway. The vicinity includes retail centres, office buildings, residential zones, and public amenities, creating a mixed audience composition made up of shoppers, workers, and residents passing through at different times. The digital format allows content updates based on scheduling needs, which is commonly used in outdoor advertising along Selangor’s high-demand road networks.
Within the broader landscape of Selangor LED billboard advertising, this location serves as one of the digital points along a key connector route linking northern Petaling Jaya to major city-bound highways. The site functions as a stable platform for brands aiming to appear along a frequently travelled corridor, where visibility is shaped by the continuous flow of vehicles rather than peak-hour spikes. Its position on the LDP contributes to coverage within Selangor’s central road system, supporting campaigns that require consistent digital display presence across urban traffic routes.