The LED screen measures 30ft (H) x 20ft (W) with a resolution of 864px (H) x 576px (W), supporting content in MPEG4, AVI, JPEG, and PNG formats. It operates daily from 7:00 AM to 11:00 PM, with each advertisement running for 15 seconds across 10 slots per loop. The total loop duration is 2.5 minutes (150 seconds), with 24 loops per hour, providing approximately 216–432 exposures per day and allowing multiple advertisers to schedule content within a structured cycle.
Located along Jalan Masjid Negeri, the screen faces traffic moving from Jalan Scotland toward Jelutong and Jalan Sultan Azlan Shah, providing digital visibility to vehicles traveling along this busy Penang corridor. Its placement allows passing traffic to view content from multiple lanes, offering consistent exposure throughout the day.
As part of the Penang LED Billboard Advertising network, this site serves as a digital platform for structured ad delivery. Its specifications, orientation, and operating schedule ensure regular visibility to commuters, supporting campaigns that require repeated exposure across one of Penang’s main urban routes.