The Federal Highway Digital Billboard is the only large screen located near Mid Valley. Positioned along the route from Petaling Jaya to Kuala Lumpur, it is visible to traffic coming from both Kerinchi and the Federal Highway. This prominent digital screen, situated close to the iconic Mid Valley Shopping Mall, effectively captures the attention of commuters. Measuring 54ft(h) x 36ft(w), the single-sided panel features a resolution of 1,056 pixels (W) x 1,536 pixels (H) and supports various file formats, including AVI, MP4, JPEG, and PNG. It operates 18 hours a day, from 6:00 AM to 12:00 AM, with a dynamic content cycle of approximately 2.5 minutes per loop. The Federal Highway Billboard can accommodate up to 10 advertisers and attracts an estimated monthly traffic flow of 21,000,000 viewers, providing a prime opportunity for visibility.
Federal Highway, linking Petaling Jaya to Kuala Lumpur and located near Mid Valley, is a vital transportation route in this bustling metropolitan area. This thoroughfare is essential for ensuring the smooth flow of commuters and travelers between these two key destinations. The stretch of highway near Mid Valley amplifies its importance, strategically positioned close to this renowned commercial and entertainment center. Federal Highway serves as a crucial conduit, enhancing connectivity and accessibility in this vibrant urban landscape, whether for daily commuting or enjoying the numerous amenities around Mid Valley.
As Federal Highway Digital Billboard Advertising uses efficient strategies for displaying advertisements, the advertiser is able to attract out-of-home audiences in order to gain brand awareness among the target demographic. Furthermore, the Federal Highway KL Digital Out of Home Advertising initially established movement ways for advertisement placement, making it easier for the public to see the advertisement on the road.